Content Technologist and Digital Strategist

I’m Deborah, a content marketing technologist and creative digital strategist in the Twin Cities.

I do:

  • Content marketing technology consulting, recommendations and implementation
  • Martech operations analysis and training
  • Content marketing and project management tool reviews
  • Taxonomies and information architecture (especially for connecting many different types of martech)
  • Customer lifecycle research and inbound content planning
  • Content measurement strategy and performance analysis
  • Website redesign planning and strategy
  • SEO and content marketings strategy

My experience includes:

  • 7+ years of experience in agency SEO, content analytics, cross-channel digital strategy
  • 20+ years of experience in publishing content online
  • Reviewing and recommending tools for both agencies and clients to improve processes
  • Successful client experience from Fortune 10 companies to scrappy startups
  • Loads of know-how in production, planning, writing, editing, measuring, and generally getting-it-done

I help clients with the following content-adjacent technologies:

  • Content marketing and analytics software
  • Content management systems (CMS) – headless and traditional
  • Marketing automation and email service providers (ESP)
  • Website health, analytics and management software
  • App marketing and analytics
  • Account-based marketing (ABM)
  • Social listening and publishing technologies
  • Dynamic content and personalization implementation
  • SEO measurement and analytics
  • Interactive content tools and quiz creators
  • Project management software
  • Digital asset managers (DAM)
  • Native content distribution

My ideal clients are:

  • Healthcare and technology companies looking to evaluate their tool stack
  • Agencies looking to add new tech to their offerings
  • Creative thinkers, artists and makers of all stripes
  • Companies deciding whether they should build in-house software or use an out-of-the-box solution
  • Start-ups and small businesses
  • People who make things happen
  • Organizations working for progressive change
  • Projects from building online foundations to crafting digital sophistication
  • Algorithms, artificial intelligence, and machine learning (you want me on your side during the robot revolution)

Wanna work together? Check me out on LinkedIn or fill out the form below.