Content Technologist and Digital Strategist
I’m Deborah, a content marketing technologist and creative digital strategist in the Twin Cities.
I do:
- Content marketing technology consulting, recommendations and implementation
- Martech operations analysis and training
- Content marketing and project management tool reviews
- Taxonomies and information architecture (especially for connecting many different types of martech)
- Customer lifecycle research and inbound content planning
- Content measurement strategy and performance analysis
- Website redesign planning and strategy
- SEO and content marketings strategy
My experience includes:
- 7+ years of experience in agency SEO, content analytics, cross-channel digital strategy
- 20+ years of experience in publishing content online
- Reviewing and recommending tools for both agencies and clients to improve processes
- Successful client experience from Fortune 10 companies to scrappy startups
- Loads of know-how in production, planning, writing, editing, measuring, and generally getting-it-done
I help clients with the following content-adjacent technologies:
- Content marketing and analytics software
- Content management systems (CMS) – headless and traditional
- Marketing automation and email service providers (ESP)
- Website health, analytics and management software
- App marketing and analytics
- Account-based marketing (ABM)
- Social listening and publishing technologies
- Dynamic content and personalization implementation
- SEO measurement and analytics
- Interactive content tools and quiz creators
- Project management software
- Digital asset managers (DAM)
- Native content distribution
My ideal clients are:
- Healthcare and technology companies looking to evaluate their tool stack
- Agencies looking to add new tech to their offerings
- Creative thinkers, artists and makers of all stripes
- Companies deciding whether they should build in-house software or use an out-of-the-box solution
- Start-ups and small businesses
- People who make things happen
- Organizations working for progressive change
- Projects from building online foundations to crafting digital sophistication
- Algorithms, artificial intelligence, and machine learning (you want me on your side during the robot revolution)
Wanna work together? Check me out on LinkedIn or fill out the form below.