Content Analytics and Data for Non-Numbers People
Making Content Happen Means Doing Data Every Day
I never expected numbers to be a daily part of my job. Yet here I am, every day, logging into analytics tools and eyeing spreadsheets.
To be successful in content, however, you need a decent grasp of what data is important. To make your words work, you need to be able to read which numbers are valuable. And as you may have heard, we can’t judge content by just clicks and pageviews anymore.
A mix of metrics is critical to understanding your full content ecosystem. Here are three dimensions of data to get you started on understanding your website content performance:
November 14, 2014 / Deborah Carver
Categories: On Content
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